Project Name: Marketing Tool

Role: Full Stack Engineer 💻

Overview

As a Full Stack Engineer, I played a key role in the development and implementation of a comprehensive Marketing Tool designed to track user journeys and automate personalized marketing campaigns. Collaborating closely with marketing and development teams, I ensured the successful delivery of a feature-rich tool that provided valuable insights into user behavior.

Key Responsibilities and Achievements

Collaboration and Requirement Gathering:

• Collaborated with marketing and development teams to gather requirements and understand specific data points needed for tracking.

• Engaged in extensive research to select the appropriate tracking tools and technologies.

System Design and Integration:

• Designed a robust user journey tracking system using JointJs and Angular, defining key touchpoints and events to monitor.

• Worked closely with the development team to seamlessly integrate tracking code into the website, ensuring data accuracy.

Dashboard Development and Insights:

• Created a comprehensive dashboard within the marketing tool to visualize user journeys, providing actionable insights into user behavior and segmentation.

Automation and Personalization:

• Implemented logic to automate the delivery of personalized marketing campaigns based on user behavior and journey stage.

Skills Utilized

• TypeScript
• CSS/HTML
• REST APIs
• Angular
• Node.js
• PostgreSQL
• Agile Development
• Postman API (for testing APIs)
• Code Review (for maintaining code quality)
• Team Management (for collaborative work)